Search engine optimization

Internet usage has more than doubled in recent years. As of January 2024, Egypt had approximately 82 million internet users. Egyptian internet users aged 16 to 64 spent an average of 7 hours and 41 minutes online daily. Around 90 percent of them use search engines such as Google. So if you can’t be found here, you don’t exist online.

Getting to the top of search results is crucial, as the majority of users rarely look beyond the first five results. Without targeted search engine optimization in Egypt , it is difficult to compete in this field. As an SEO agency, we understand the complexities and intricacies that come with effective SEO and offer customized solutions to  improve a website’s visibility .

Reference project of an SEO optimization.

Key Metrics:

  1. Total Clicks: 2.69K

    • This represents the number of times users clicked on the website from Google search results.
    • A relatively low number of clicks compared to impressions indicates potential areas for improvement in title optimization, meta descriptions, and search intent alignment.

  2. Total Impressions: 2.3M

    • The number of times the website appeared in Google search results.
    • High impressions with low clicks suggest that the pages are visible but not enticing enough to drive clicks.

  3. Average CTR (Click-Through Rate): 0.1%

    • A 0.1% CTR is quite low, which means that only a small fraction of users are clicking on the results.
    • Recommendations to improve CTR:
      • Improve title tags & meta descriptions to make them more engaging.
      • And rich snippets and structured data for better visibility.
      • Target high-intent keywords with clear call-to-actions.

  4. Average Position: 56.8

    • This is the average ranking position of the website in search results.
    • Since the first page of Google contains positions 1-10, an average of 56.8 suggests that most of the pages are ranking beyond the fifth page, which significantly reduces organic traffic.
    • Ways to improve rankings:
      • Enhance on-page SEO (better content, internal linking, keyword optimization).
      • Focus on backlink building to improve domain authority.
      • Optimize for mobile-friendliness and page speed.

Graph Analysis:

  • The purple line (Impressions) shows a steady increase over time, meaning Google is displaying the website more often in search results.
  • The blue line (Clicks) fluctuates, with some peaks and drops, indicating variable user engagement.
  • Despite increasing impressions, clicks are not following the same upward trend, reinforcing the need for better CTR optimization.

Final Takeaways & Action Plan:

Improve CTR with optimized titles, compelling meta descriptions, and structured data.
Enhance rankings with better SEO strategies (on-page, technical, and backlinks).
Analyze top-performing pages in the Search Console and replicate their success across underperforming ones.
Consider running Google Ads for short-term visibility while organic rankings improve.

Higher Google Ranking through Search Engine Optimization

By this point, you have probably already understood why high online visibility is important for websites. A good Google ranking has a massive impact on the number of visitors. In order to achieve better rankings, certain measures must be taken.

In order to provide you with the necessary background, we are happy to take on the holistic search engine optimization of your website. This includes keyword analysis ,  on-page optimization and off-page optimization  (especially link building ) – together we develop the right SEO strategy and ensure that your website is found more easily.

Scrabble tiles spelling SEO Audit on wooden surface, symbolizing digital marketing strategies.

Book a non-binding consultation with Tawaasol

Search engine optimization is therefore an important part of online marketing that aims to improve the visibility of a website in the search results of search engines such as Google . A successful SEO strategy helps a website to appear higher in the search results and thus be found by more users. Our SEO agency in Cairo can help by developing a tailor-made strategy to improve the visibility of the website and reach the target group. Effective search engine optimization also increases user-friendliness and trust in the website.

Invest in your online presence and improve your visibility. Take the first step and request a non-binding SEO consultation with Tawaasol.

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